Green Man Gaming’s new program simplifies the publishing process

Green Man Gaming is not an easy name for an online retailer. But it’s great value for co-founders Paul Sulyok and Lee Packham, who first spoke about setting up the company in a London newspaper called The Green Man. They applied the name, created a mascot (another creature known as Alf) and launched the WMG in 2010.

Over the past ten years, Green Man Gaming has become famous for selling digital games. We work with companies like Steam, Uplay, Origin and Epic Games Store to sell game keys for customers to use on those platforms.It’s like a one stop shop for PC games (and some console games).

GMG operates in 195 countries, is available in 11 languages, supports 22 currency formats and uses 120 payment systems. But in recent years, GMG has become more than just the common hero. One growing sector is the publishing industry, which helps independent creators with funding and distribution.

GMG has released 20 games to date and plans to release more on PC and platforms.Although it was a successful project for the company and developers, GMG realized that it needed to change its offering to help other indie studios stand out in the highly competitive market.

“In the past, in the publishing world, you had the developer develop the game, and then the publisher came in and did the marketing, PR and distribution of all the boxes and marketing channels,” said CEO Paul Sulyok. “These days, game developers are increasingly looking for opportunities to maintain their communities and their IP, without requiring the full range of services offered by traditional publishers.”

This is precisely why GMG has launched a new initiative called the Digital Partner Program (DPP) to simplify the publishing process. Rather than forcing developers to make a single post, DPP can choose a variety of services that will benefit GMG, from marketing and PR to performance with influencers. “Smart developers today have a lot of tracking or secrets. What they don’t know is, ‘How do I do a box distribution?’ We can do it. ‘How do I run a global payment plan with a domain lock?’ We can do it. Therefore, DPP is an easier method for developers. We are breaking that relationship and approaching the situation a la carte,” Sulyok said.

Green Man Gaming: Help creators succeed

The first Green Man Gaming studio in the Digital Partner Program is 10 Chambers Collective, an industry veteran based in Stockholm, Sweden. GMG is helping Chambers 10 with the global distribution of GTFO, a four-player horror shooter currently available on Steam Early Access.

“They are the people who created Payday 2, so they have a great asset and they really know how to create a dynamic and exciting gaming experience for customers,” Sulyok told 10 Chambers. “Instead of giving information on how to produce space, we give them a variety of things they like.”

Sulyok explained that GMG has hundreds of games and developers who want to work together (for marketing or publishing) all the time.The company also has an area in its office with dedicated computers for testing some of its games. That’s how GMG found 10 rooms. Our testers couldn’t GTFO and the gaming areas often drew crowds around their tables.

But good play is one of the things GMG looks for in a partner. We want to work with teams that are already strong in the industry and games that are able to build and maintain dynamic communities. Sulyok cited Stormworks: Build and Rescue as a perfect example of the latter, encouraging players to create artwork and share it with each other.”The people inside Intel work very hard. They are very passionate. They go the extra mile to engage game developers, engage hardware manufacturers, sponsor events, or support anything else at Green Man Gaming,” Sulyok said.

The benefits of GMG
Through its editing programs and digital partners, GMG wants to help developers increase the commercial potential of their games by avoiding common pitfalls.

“At Green Man Gaming we see hundreds of games released every year, and we see publishers, pro editors or developers making the same mistakes over and over again,” Sulyok said. iu”So we have a lot of experience in publishing games, how to support games and how to make sure games reach their potential.”